60% of Americans say trust matters most in a financial advisor — here are the red flags you're missing

May 4, 2026 - 23:34

A new survey reveals that a strong majority of Americans place more value on trust than on investment returns when choosing a financial advisor. According to the data, 60 percent of respondents said that trust is the single most important factor in the advisor-client relationship. While performance numbers and market-beating strategies often grab headlines, it seems most people are more concerned with honesty, transparency, and a clear sense that their advisor has their best interests at heart.

But even when trust is high, many investors are missing key warning signs that their advisor may not be serving them well. One of the biggest red flags is a lack of clear communication. If your advisor uses jargon you don't understand, avoids explaining fees, or gets defensive when you ask questions, that is a problem. Another overlooked issue is a failure to update your financial plan as your life changes. A good advisor should proactively adjust your strategy when you get married, change jobs, or have a child. If they are still managing your money the same way they did five years ago, they are not paying attention.

Also watch for advisors who push products you did not ask for, especially those with high commissions or hidden costs. And if your portfolio seems to be filled with funds or investments you never discussed, that is a clear sign your advisor is making decisions without your input. No matter how much you like them as a person, if they are not keeping you on track toward your goals, it might be time to move on. Trust is essential, but it must be paired with competence and transparency.